An artist and illustrator, total nerd, marketing know-it-all, poet, doodler, designer and business sorcerer here to help you gain a new perspective in life and in business.
Born early '80s somewhere in rural Finland, I've always been a dreamer. Partially raised by a cat (Misu tried, at least), I learned to dream about faeries and other creatures of the forest.
So how did I get here from cats, forest and faeries?
I made my first website sometime in late 1990s by copying html from other websites. In early 2000s, for a few years, I studied computer science before switching to web communications and design in Metropolia University of Applied Sciences.
During my studies I became a freelance web designer and developer. I designed and built websites for small businesses and bigger organisations alike. I wrote my thesis about utilising social media in business-to-business marketing, and it was graded as excellent. Eventually I was slapped with a degree, Bachelor of Culture and Arts.
The conventional and traditional has never suited me and I have too many interests and skills to be a narrow specialist. That's why I've been self-employed, involved in a couple of startups, had my share of failures and burnouts and successes, made bigger and smaller changes to my business, and worked with other business owners for over 10 years.
Throughout those years I have learned (the hard way) how hustling with something that feels unsatisfying and meaningless leads to failing. Slowing down and finding your own path is the way to go.
Gain a new perspective
Creativity is a skill you can practise and learn. Art teaches you to communicate more efficiently, think critically, learn by doing, generate new ideas and see through norms and boundaries. Art gives you a new perspective and helps you to use your intuition to get through all those obstacles life throws at you.
You don't have to be an artist or have great art skills to gain the benefits of art in your life and business. By surrounding yourself with art and making art a habit you can inspire your creativity and improve your resiliency and well-being.
Both my work and this site are dedicated for art. Whether you need to unstuck your business and create your own blueprints, or slow down in your life and breathe, I'm here to support you and help you to make more art.