Business & Work
Connect with emotions to boost your content and sales
Emotions, making you cry, laugh, feel sick, smile, frown, scream, chuckle and more. Every day you go through a shitload of them. You feel happy, angry, disgusted, amused, frightened, awed, embarrassed, sad, surprised, interested, proud, and more in such a pace it seems like a miracle you have time for anything else in life. Many people like to think they make decisions and choices based on logic and reason. In reality, emotions dictate your decisions, from the small to the big ones. You make decisions and choices based on how you feel about things. You chose that pair of shoes because they...
Building your authority and expert status through content
Have you ever been wondering why some people can sell pretty much anything? They aren't necessarily the best at their field, the smartest, the most charismatic, the most skilful or knowledgeable, or other ways that great. But somehow they just can influence people and make them want everything they offer. It seems like magic. Well, it's not exactly magic. The best way to get people to buy whatever you are offering is to build your authority and expert status. Whether you're offering crafts, courses, art, web design, coaching or any other services or products, being an authority of a subje...
How to creatively use stock photos in your branding and online presence
For the creative types, like you and me, using stock photos on your branding, social media and website can feel shameful. I mean, you are creative, so why won't you create your own photos and other images? Sure, if you have a wast collection of photos and other images that fit your brand, or have the time and energy to create them for each blog post, social media update and branding, that's great. And if you have the money, you can hire a photographer to create you a full stock of your own branded photos. Both these options are fine. And then there are times when you need a quick pic that...
Beyond ideal client
By now, you have probably heard about the idea of defining your ideal client. It's a common exercise for identifying your customer base, for better marketing. Understanding who you are targeting, what are their needs and why they would buy your products or services is important. It gives you an image of what sort of visuals, colours and language to use in your branding. It helps you to build your service packages and make your products better. It gives you an idea on how to price your offerings. It works as a big part of your marketing. Earlier the entrepreneurial folks and marketers...
Why your business or brand needs a manifesto and how to write it
Publishing manifestos isn't just for politicians or awful and violent people radicalised at online forums. Anyone can write their own manifesto. I highly recommend it for those who wish to define their personal brand or build a creative business. A manifesto is at the same time a statement and a call to action. It can provoke change, and create movements. It influences and motivates. The word manifesto comes from Latin word manifestum, meaning clear or conspicuous. It creates clarity for you and for your customers. It can be very inspirational. For you and for your customers. It remi...
A simple way to get excited about marketing
For a creative person like you, marketing often seems bothersome, boring, and stressful. It's easy to think that marketing is just for very sleazy and salesy people. That you are better than that, an artist who doesn't bother with such mundanities. I get it. That's how I used to think. I created art and designs, and didn't think marketing could have anything to do with creativity. Recently I've been in this slump with my business, blogging and pretty much everything. Including marketing, which is supposed to be of my thing. You can't be a Wizard of Online Marketing, if you don't feel like...
Why and how to build your personal brand
Personal branding is a subject which provokes strong emotions in many people. Some think personal branding is something sleazy and somehow below them. They tell others they don't have a personal brand or they wouldn't do personal branding. However, they don't understand that even saying such things is part of their personal brand. Everyone has a personal brand, everyone does personal branding. Often without without giving it any thought, and by complete accident. The term branding has a less than pleasant background. It comes from actually burning marks on things, people and other animals....
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