Websites & SEO
What is SEO and how it works
SEO is an acronym for Search Engine Optimisation. It simply means indicating the search engines that the pages of your website are worth being shown in the result pages (SERP). In addition to optimising the pages of your website to appear in search results, there are also strategies and techniques that are used to improve the chance people will click the links and stay on the website after clicking the link. Search engines are such systems as Google, Bing and others, which are used for searching for information, images, videos and more on web. When a person makes a web search, they are given...
What is thin content and how to fix it for SEO
Getting your website and blog posts to rank higher in search engines may seem like a taunting task. You have been breathing and sweating search engine optimisation. You have installed a SEO plugin to your site, researched and inserted (long tail) keywords all over the place, and done some magic spells to get more search visibility. And yet, something is lacking. You have muddied your purpose and forgot the quality. One of the most important ranking signals search engines look into is the quality of your content. Quality content doesn't only improve your search ranking, but also increases t...
Free keyword planning tools for better SEO
When a person makes a search they use certain keywords and phrases to find what they want. In case your content doesn't include those keywords or their close variations, it most definitely won't every show up in that search results page. You can write your content without doing any research and hope for the best. This approach works when you don't care that much if your content is found through search engines or not. When you really want to rock your search engine optimisation, use keyword research and planning to find out which keywords are being searched and target them accordingly. You ca...
Get your blog posts indexed faster by Google and Bing
After you have written a great blog post and hit publish, you hope your great text to reach search engines as soon as possible. But the search bots don't always crawl your site as often as you wish. Especially if your blog updates sporadically or has a small readership, your fine blog post may end up ignored by search engines for days. Good news is, you can tell the search engines to crawl your blog posts faster. I need to start with a disclaimer: I always get my blog posts indexed immediately by using these methods. However, none of these methods guarantee your blog posts will be indexed by...
Why I'm ditching web design and development
I've been struggling with my work for a long while now. Web design and development has been in my life for 18 years or so, first as a hobby and soon at work. I even got a degree in digital media, because it felt like the thing to do. Before that, I studied computer science for a while. Yeah, a pretty clear path, don't you think? During these years something has happened. I have found myself less than satisfied professionally, creatively and financially. Things must change. Professionally speaking, I have felt being stuck for years now. I don't seem to be able to convey my expertise, and thes...
Blog post SEO: Meta tags
A long time ago you could game the search visibility by adding meta keywords and other meta tags to your site. This resulted in using non-relevant keywords in meta tags to gain more visits through searches. In years to come, the search engines became more sophisticated and started to be more vigilant about gaming search results. And in time, the meta tags lost their significance in search rankings. Though I thought this series had already ended, I had to get back onto it after reading yet another misleading article about search rankings. The article claimed that meta tags affect search ran...
Blog post SEO: Content matters
You know what's the most important part of your blog post SEO? It's easy. The blog post itself. Anything else is decoration and bonus. The content is where you must put most of your effort, if you want your blog posts to show up in searches. Firstly, I must start this with a disclaimer. The other day (or was it today?) I saw someone asking that if SEO wasn't important, why did Google invent it. They didn't. In mid-1990s, when the early search engines surfaced and before Google existed, people where optimising websites for search engines. When I made my first website in 1998, search engine op...
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