Hello, I'm Mervi!
An artist, nerd and business sorcerer, dedicated to make world more beautiful and strange with art, illustrations and logos + to help you figure your sustainable business out.
Niche your way to success
I really dislike the word niche. Actually I don't dislike the word itself, but the way it's used these days. Everywhere you turn there's some homemade business person telling how you should find your niche. Without finding your niche you cannot succeed. Without finding your niche you cannot have a blog. Without finding your niche you are nothing.
In the beginning of the time making websites was something nerdy types did. It required skill, especially if you wanted to have something as complex as a blog with commenting and whatnot. So back then we were few. Search engines were easy to manipulate and getting a site to top of searches was easy. Then became the time when everyone, their granny and their cat started to have their own blog or rather a couple of them. Having a website wasn't a prerogative of web nerds and big companies. While the competition of the top spot got heated also the search engines got more sophisticated.
Of course everyone wants to be a star, a business coach, a blogger and the likes. And how else are you going to become the next big thing if you cannot find your own special group, your own army of fans to hold you up. That's what you must do. I wonder how many people are getting all stressed up and too concerned about finding their niche and other little details of business, blogging or things like that. I wonder if they try and force themselves a niche, to become that business coach or a craft blogger only because they've seen others doing apparently so well with it. Finding your own niche isn't so easy when everyone is aiming for the same niche markets. Niche, you see, is supposed to be something no other person or business does.
I get all defensive every time I see an advice for bloggers or small business people including the word niche. The whole idea has became so inflamed and the word is usually misused. Lots of niches these people are talking about aren't niches at all, because there are tons of people doing the same things. It's a hype word, empty and used in place of speciality.
Instead of spending the your time and effort in finding some niche that won't make you successful at all, try and find out what's your speciality. By finding out I mean try, test, make mistakes and be your own not especially special person. Throw away niche and go with a speciality.
