Business & Work
Know and show your core values
Your brand has a logo, a beautiful colour palette, fonts, photos, tagline, social media images, and then some. It is honed to perfection, all pieces in the place. Yet still, it's not quite standing out. Something is missing. You try to look into other brands, to find out what it is that yours is lacking. Is it the outpouring excitement of that artist and Internet entrepreneur? Is it the confident I-know-what-I'm-doing of that social media strategist? Is it the warm, safe, motherly style of that career coach? Yes, excitement in what you do is good. Confidence, you do need that. And you could...
How to get noticed online
What's really common to the people you probably define as having success online? Those, whose websites get loads of traffic, who sell their services and products better than anyone, and who get quoted constantly. It's not the "habits of successful people". It's not going to sleep by 10 pm, and waking up before dawn. It's not giving up on television or reading only non-fiction. It's not drinking more water or having a certain diet. It's not in wearing the precise kind of clothing or surrounding themselves with specific colours. It most definitely isn't being better than you. Most of the s...
How to price your services to support your business and your life
Anyone who has ever been running a service based business or freelancing knows the pain of pricing. Price, known as one of the four P's in the traditional marketing mix, plays such a huge part in getting your services sold. It's a factor in your marketing, it affects your branding. Therefore a common misconception is the price should be low, lower than the competition, to lure more customers. However, there are many other things that play a huge part in how to price your particular services. Value based pricing, to which I return later in this article, is quite difficult and vague concept to...
Business coaching or consulting
Have you ever been wondering what's the difference between consulting and business coaching services? The terms coaching and consulting are often used interchangeably, and I admit to have been doing this for a short while. However, as I started to reassess and restructure my services, I felt a need to find out what's the difference, if any. As I was researching the difference between these service types, it became clear to me that they aren't as interchangeable as I had previously thought. Consulting and business coaching are distinct services, which fulfil different needs. Consulting and co...
Marketing for people who don't like selling
"I don't like marketing." Not the first, and probably not the last time I heard a business owner say this. This is due to many reasons. One of the reasons is a common misconception, thinking that marketing is just selling. Yes, selling is marketing. But marketing is not selling. Marketing isn't even promotion, though promotion is marketing. Marketing is a much bigger process. Let's start with a definition of marketing by AMA (it's a bit complicated, so bear with me): Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging of...
Professional or personal
Not that long ago, when social media was still considered as a very new and unknown thing, businesses were scared about it. As I interviewed representatives of big companies for my thesis about social media in b2b marketing, it was a recurring theme. They didn't know what to do, they didn't want to be the first ones to test things, they didn't want to share the business secrets, they didn't want to appear unprofessional. Social media, the big unknown, had an aura of unprofessionalism. Times have changed. These days, if a business doesn't utilise social media it's making a huge mistake. Blogg...
What is an online presence?
Presence is existence, appearance, attendance, being there, showing up. Presence is attitude, charisma, behaviour, aura, conduct, personality, attraction. The word presence comes from Latin for being at hand. In short, having an online presence means existing on the Internet. An online presence is how and where you can be found on the web. It's your online representation, where you exist. Besides web, online presence often includes other parts of the Internet, such as emails and social media services. Online presence is much more than just your website. It's your whole existence on web a...
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