Social Publishing
On hearts, favorites, stars and likes
Yesterday Twitter announced they have made a small change to how their platforms and apps (Twitter and Vine) work. They switched the star icon to a heart, and rebranded favorites as likes. People went nuts. Some loved this change. A friend commented they think the little heart is adorable, and there were those who commented that they've been using the button to like the Tweets even before this. But most comments I saw, probably because of the type of people I follow and because the complainers are always the loudest, were negative reactions towards this change. The protests were about ho...
When and how often to post on your Facebook page?
There are many theories on when and how often you should publish posts on a Facebook page in order to bump the reach and visibility of a post. Some will tell you how you should post during weekdays and never after 8 pm. Another will say you should post only 3 to 4 times a week. And they are both quite possibly wrong. First it is very important to note that when and how often to post depends on various things. The foremost issue is when your fans (the people who have liked your page) are on Facebook. This is not necessarily during weekdays and before 8 pm. If your fans are mainly office wor...
Repeat, repeat, repeat
Isn't it irritating, when someone posts the same link to the same article over and over again to Facebook, Twitter, Google+ or elsewhere? Don't they have anything else to say, but to repeatedly push that one thing over and over again? Irritating or not, there's a very understandable reason for it. With my recent rebranding I had to create a new page on Facebook. This is because Facebook limits certain changes to pages and I couldn't just switch the old page to correlate with the new thing that's going on. I had to ask those who have liked my previous page to firstly like my new page and...
How following the rules is hurting your blog
Whether you are a new blogger or an older one, you have stumbled upon lots of well meaning blogging tips. The advice, or rather rules, are given to you so that you can improve your blog, get more audience, shares and comments, and optimise your posts for search engines. Every blogger has given this advice, myself included. According to the advice you should always include a call to action to your blog posts, ask for comments and shares, write snappy titles and format your posts in certain ways. However somehow your blog is still not really gaining new readers, comments, shares or getting more...
What is... Referrer spam
Have you noticed odd sites appearing in the Referral Traffic section of your site analytics? These referrals are usually something like best-seo-offer.com, buttons-for-your-site.com, ilovevitaly.com or theguardlan.com. If you happen to visit the referring urls, they often redirect you to other suspicious sites. Where ever the link sends you, there's usually no link to your site to be seen. These referrals are actually so called referrer spam. Referrer spam is on a notable rise and you can see new sites bombing your analytics all the time. Referrals are the kind of traffic that comes to your...
Blogger highlight: Jacolien (JCLN)
Today Blogger highlight is Jacolien of JCLN, who blogs in both English and Dutch. Jacolien has had her current blog since June 2010, and blogs once a week about DIY, tutorials, inspiration, recipes and her own life. During 2012 to 2013 she also did a 365 day project, where she would "snap and share a picture everyday". Additionally Jacolien shares on her blog fun things she has found on pinterest and Etsy. Before launching JCLN she had a personal blog, which got her going. After a while she wanted to share more creative stuff, books and things about her life. "That's when I started the blo...
Blogger highlight: Jutta Rikola
This week Blogger highlight is Jutta Rikola who writes an interior and DIY blog Kootut murut. Her blog's main language is English and her entries have summaries in Finnish. Jutta has been blogging since September 2008, when she has the time and the inspiration to do so. She is an Art Director in an ad agency. In addition to the main subjects, Jutta also blogs about her children and life in general. Occasionally you can also find Jutta's illustrations on the blog. Jutta answered my questions in Finnish, so you can blame me for the translations. Why do you blog? "That is a good question...
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