Social Publishing
How to boost your page reach on Facebook
Your Facebook page's post views are declining. According to data from last spring the organic reach was around 6% for a typical Facebook page. That means basically only 6 of your 100 page likers see your posts. That's not good, is it? And the views amount has been declining so fast the percentage could be now even less. This is why there's a huge surge of posts like this all over the web. Posts telling you how to make your Facebook page updates show up more. The reason why I'm chipping in is that those posts are generally written for very popular, huge pages and I'm now talking about pages o...
Twitter and hashtags
Hashtags are commonly used to get involved with a certain conversations on Twitter and increasingly on other platforms. The whole idea of hashtags appears to have been inherited from IRC where channels, sort of discussion forums, where usually prefixed with #-sign. On Twitter they were at first used as an unofficial way to tag conversations. Now what we call hashtags have their own life and are part of how Twitter works. For example different events may have their own hashtags to round up all the Tweets about and around them. They help interested parties to follow the subject and search for in...
A click inducing perfectly worded right length title
It's not only because of the web. Partially, but not completely. It's also because of the tabloids and other trashy "journalism". Additionally it's because everyone is so darned busy. Apparently most don't really read the content which they are sharing and engaging. All of this has created an obsession for the titles. The title is to be just the right length and filled with keywords. The title must be short and it must be long. The title cannot have a question mark because a headline which has a question mark in the end of it can be responded with no (though that's a stupid rule, bec...
Using Creative Commons photos on your blog
There are many ways to find photos online which you can use legally on your blog. I have listed sites which host free images. The most common licensing used for free photos are Creative Commons licenses. If the photo is licensed under CC0 aka public domain, they can be used without crediting the source. The public domain images are the most flexible, of course and you can find them from multiple legal and high quality sources. But using other CC licenses will widen your options. There are several different licenses and it may be a bit confusing to figure out how to use these photos. When...
Nothing is free
We want our web free. But not only free, we want it ad free. Besides getting to use Facebook, Twitter and other services for free they are supposed not to serve ads to fund their services either. The new "Facebook killer" Ello (which actually is more like Twitter than Facebook, but hey, let's call them all Facebook killers for a good measure) has gained notice of being supposedly ad-free. The site has a statement on the front which boasts the joyous message of their clients not being the product sold to advertisers. Under the statement are two buttons asking if you agree or disagree of not...
The main mistake in your social media marketing
I'll start this with a disclaimer: Your biggest big mistake in social media marketing would be ignoring or not doing social media marketing at all. Since you however are reading this post I assume you are free of that mistake. Thus I will go on talking about the main mistake you are likely to make when you are in social media and you are utilising it in marketing. When I was conducting interviews and studying how companies are utilising social media in their business to business marketing back in 2009 for my bachelor's thesis one of the subjects that got mentioned over and over again was ben...
The key to success with social media and other online marketing
Often I see people using social media and web in general in a certain way: They post things and wait for stuff to happen. In reality if you build it they will come is rarely the case. Unless you have a fan base to start with no-one will even know about that thing you posted. Or at least very few will know about them. Etsy is filled with shops that never gain any sales and the items aren't ever even favourited. Many post their information on professional directories and expect the directory to make them popular and highly visible. And there's always that frustration when an update on Facebook o...
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