Business & Work
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When you create a page on Facebook you have to categorise it, tell which sort of an entity your page represents. You will choose from categories such as Companies & Organizations, Websites & Blogs, People and Music. Things get really confusing if your page represents a business. Besides the Companies & Organizations category, your business could fall under Brands & Businesses or Local Businesses (if it is such), or then again it could fit into any other category too, in case those categories are the business of your business. For a freelancer or self employed People could be eq...
Take the credit
Recently I shared an article over at my Facebook page. It was about boosting your career with bragging. In the article it was pointed out that men have a tendency of taking credit for successes, whereas women say it was luck, help from friends or something like that. Women downplay the success more easily. I do too, I know that. There's a reason to it, besides being raised by the rules of how women and men are supposed to be. Testosterone makes a person more confident, and men have seven to eight times more of it than women. It makes sense they believe in themselves and their abilities. It...
How 8 years of freelancing has worked for me
LinkedIn told me just a couple of days about my "work anniversary", as I had been freelancing for 8 years. First I thought this was a mistake, it cannot possibly have been such a long time. Then I realised this is true and it's 2015 now. Time flies when you are a freelancer. I did my first freelancing while I was still studying. Back then it was just a side project, something to fill my portfolio and to pay my bread. Later on, after I graduated, it became my first and only source of income, the butter on my bread. I'm not fond of sitting in an office and doing the same thing day after day. I d...
Authenticity is not glossy and clean
One of the favourite subjects of any blogging or business "gurus" is authenticity. They drum for your content to be authentic, which means basically genuine, real and original. When you write a blog post, Tweet or a Facebook update you need to use your own voice, style and be true about what you are conveying. That's all very true. The same time these "gurus" also tend to tell you to be positive and make your readers and followers feel good. They want authenticity as long as it's glossy and clean. Nobody wants to hear unpleasant things and most people get really uneasy when they have to face a...
Take control over your online presence
Online presence is the way your brand appears on web. It is a combination of the website, social media profiles and pages, plus all the interaction you have online. It also includes the reviews and other things people say about your brand around the web. Even if you don't have a website, social media profiles or any interaction on web, you still will have an online presence. Unfortunately you have no control at all over that presence and it's completely in the hands of your clients and competition. Building actively your own online presence is how you gain control over how your brand is presen...
Majority of your online audience is silent
I just stumbled upon an interesting article about online audiences. In this article, called I don’t know my online audience and neither do you, Mark Schaefer points out how you only see a very small amount of people who actually are in your audience. Those who comment and those who share or in any other way engage with the web content are the loud few. And that twists the whole thing. Because us bloggers are so obsessed in measurements it has created an illusion that the lack of engagement means a blog has no value. But as Schaefer says we don't really know our online audience. Even le...
Online advertisement and the measurement issue
Online advertisement has a big problem: It's rather easily monitored and it appears that numbers of clicks, views and even other details can be created just like that. The reason this is a problem is because online advertisement has bigger expectations. Unlike other more traditional ways of advertisement online must produce clear numbers. Let's take television as an example. It's said to be the most influential medium of advertisement. But what do we really know about its influence? Of course there has been a lot more time for collecting the data for television than for Internet. Decades mor...
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