Hello,
I'm Mervi Eskelinen!
An artist, nerd and sorcerer, dedicated to make world softer and better for everyone, and to get you to make more art. Make art, change the world!
How the advertisement fails
There's something wrong with advertisement. It is failing. Most customers are annoyed by advertisement and try and avoid it at any cost. If we aren't just doing our best with ignoring the ads, we are using different techniques to get rid of the noise. Ads are like the super persistent salesman or the uninvited Jehovah's Witness behind my door. Usually advertisement is considered as spam, unsolicited, irritating and even somehow evil.
In general the basic advertisement is based on repeat and being loud. The more we ignore the messages, the louder they get. Repeating the message makes sure most got it, showing one ad in one place doesn't do the trick. As the advertisement is something evil and unsolicited, the noise and the repeat makes it just worse.
Ads are targeted to certain groups. Unfortunately that's a fail for two main reasons: Firstly many of us want to be individuals, not some faceless group. The second reason is the groups tend to be quite often very heterogeneous, how ever tight they have been defined. However if the ads are targeted to an individual it's seen as intrusion or, if it somehow fails, as a ridiculous mistake. If I write an email about edible mushrooms, showing me an ad for fungus infection cure will be considered as stupidity.
The advertisement and marketing needs heavy and fast rebranding. By the customers ads are seen as dumb evil noise which doesn't service anyone. While the marketing is regarded mostly as selling and advertising, the bad reputation of advertising is dragging the whole scene of marketing down. Isn't it bad marketing for the whole industry to keep failing like this?
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