Hello,
I'm Mervi Eskelinen!
An artist, nerd and sorcerer, dedicated to make world softer and better for everyone, and to get you to make more art. Make art, change the world!
This is a new basics of marketing series aimed for small businesses and self employed individuals. Please comment below, share this and tell your businessy friends to join in as well!
As a small business (or microbusiness) owner or self employed individual you most likely have to do lots of stuff yourself. Including marketing. Unless you are like me and find marketing really interesting, you will find it a dull and unpleasant thing to do. It's easy to say "I don't have time for this" for such an unpleasant chore.
As dull and unpleasant it may seem marketing is something your business needs. Without marketing your business doesn't really exist. You have to find time for marketing, there's no excuse to get out of this.
If a part of marketing doesn't feel natural to you, you need to set time for it in your timetable. Choose to spend half an hour, an hour or a couple of hours a day to do marketing. Make sure to keep up with this, don't let yourself to slack from it.
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