Hello,
I'm Mervi Eskelinen!
An artist, nerd and sorcerer, dedicated to make world softer and better for everyone, and to get you to make more art. Make art, change the world!
Marketing basics: You are your brand
This is a basics of marketing series aimed for small businesses and self employed individuals.
Your personal brand is a big part of your small business. As a matter of fact you are the face of your business. Thus it's important to start your business' branding process with yourself.
It's good when your clients and other interest group members identify your business to you as a person. It will make your business more human and more likeable. It will make them more likely to try and help you as far as they can: Promoting your business and buying your products or services.
Include the You into your business. Use your own face and name as a part of your business. Tell the people coming to your business' website who is behind it all. Tell them about yourself as a person, before getting too deeply into your business mission or even what your products are like.
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