Hello,
I'm Mervi Eskelinen!
An artist, nerd and sorcerer, dedicated to make world softer and better for everyone, and to get you to make more art. Make art, change the world!
Twitter Tuesday: 5 common business and marketing mistakes
While lots of brands and businesses are using Twitter for marketing, customer service and more, many of them are also making lots of bigger and smaller mistakes. Here are five of the most common mistakes I've witnessed of using Twitter for business and marketing purposes.
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Not using Twitter - Many businesses are still either not using Twitter at all or using it only very little. The success on Twitter has to do with your (or your brands/business') own activity. Without any or with very little activity there's no success. If you need to be convinced for using Twitter, check out these three reasons for using Twitter.
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Using too many hashtags - I've said it before and I'll say it again: Too many hashtags is a sure way to seem like a total tool. While many marketing and social media "experts" tell you to use hashtags actively, they forget to say that overdoing them is a terrible mistake. Instead of overdoing it with hashtags, use them wisely and moderately in the end the Tweet. Write full real sentences, not hashtag infested marketing language.
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Not being human - Often brands use their logos as profile pictures and don't tell who is the person behind the Tweets. They don't appear as human, but more likely as cold spam accounts. If nothing else, at least make sure to tell who are the people writing the Tweets. Especially if the account is managed by several different people, identifying individual Tweeters is essential.
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Not replying or following - Often brands and businesses decide not to reply to Tweets or not to follow anyone (back) on Twitter. That's a huge mistake. Not replying to Tweets and not following anyone is a great way to show that you have no interest in anyone but yourself (or your brand). I don't mean having to follow everyone back, but choosing perhaps some of the most active followers and giving them the courtesy of following back. It makes them feel special. And what comes to replying to Tweets: Of course you do it. In a polite and nice way. Like answering the office phone when it rings.
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Marketing too much - The main mistake brands and businesses do on Twitter is they market themselves too much. When they share links they share them only when they have to do straight with their own brand. Nothing else is ever shared, but their own brand related content. That's a big mistake, because being flooded under your infinite marketing is something everyone hates.
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