Business & Work
Building your web presence: Patience, consistency, your voice and the overall look
Today every other cat has a blog, fictional characters are Tweeting and there are Facebook pages dedicated to woollen socks. Being noticed online is getting harder and harder. Building a strong web presence requires work. It's done with patience, consistency and you'll need to shine with your own voice. Besides that the look of your presence must be recognisable. 1. Patience To get seen online takes time. Search engines aren't going to add your content or get it on the first page immediately. Some are resorting to drastic measures to get there faster. They are trying to get noticed at...
Get your email noticed - How to write a perfect pitch to a blogger
When you have a blog that gains attention you get in time to time emails from total strangers asking you to collaborate with them in a way or another. Sometimes they want you to guest write their blog, interview you or you take part on a competition or so. Often they wish to guest write for your blog or to introduce you some sort of service or product you could write about. Some of the emails rock. They get immediately noticed and you want to reply them. Even if you cannot help them at the moment. What is with those emails? What makes them getting noticed? Keep these tips in mind next time...
Success defined by 5 successful women
A while back I wrote how the definition of success can differ very much depending on who you ask. This made me think how people I think are successful might define it. To find this out I asked a bunch of successful women to give a short definition of what success means for them. Some of the definitions were shorter, some longer. All equally as interesting, thus I didn't feel like cropping or editing them. It was great fun to find out what Laura Simms, Vicky Lashenko, Mayi Carles, Jenny Shih and Monica Crowe think about success. Thank you ladies! Now I'd like you to share their thoughts wit...
So very Luvly Marketplace
Have you heard of Luvly Marketplace? It's a new place to buy and sell quality design resources. Luvly Marketplace is filled with clip art, fonts, printables, business cards and much more. Some not-too-shabby freebies too. The site itself is very lovely (or luvly) and simple. Easy on the eye. A few weeks back I was contacted by the founder of the marketplace on Etsy and invited to come and sell my digital goods. At the time I was a tad busy, but today I finally uploaded Whimsical Heart Clipart as my first item on Luvly. The Marketplace allows the seller to add multiple images to t...
Marketing basics: Set a budget
This is a basics of marketing series aimed for small businesses and self employed individuals. It can cost a lot or it can cost a little. However without marketing there will be no customers and sales. There's no such thing as free marketing. Even if you do it yourself it costs you time and usually money. As you need to find the time for marketing, you need to find and spend other resources too. Advertisement costs, but so can cost other marketing efforts too. Website hosting and the domain (for instance https://mervi.art) aren't free. Business cards and other print materials...
Self employed don't take vacations
When you are self employed, freelancer or a small business owner, one of the reasons you are doing it is most likely the freedom it gives. You can set the times you work. Or at least that's the idea. However, especially when you aren't really getting rich and famous (or at least rich) with your work, or you have a family to support, you might fall into the usual self employed pit. Most self employed people think they must work all the time. Or that they must work when there's work available. The problem isn't just the self employed themselves, also other's (customers etc.) expect u...
Marketing basics: Do it yourself
This is a basics of marketing series aimed for small businesses and self employed individuals. Especially now that everything is so viral, it probably seems like your brand is forgotten completely. Nothing gets shared and liked, nobody comes to your website and you don't create the sales you need. That might be so. If you don't already have a huge bunch of fans and if your friends and family members don't care that much, no-one else is going to help you with your marketing. Not at this moment. Promoting yourself or your own stuff might feel a bit cheap thing to do. "Look at this cool ...
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