Hello,
I'm Mervi Eskelinen!
An artist, nerd and sorcerer, dedicated to make world softer and better for everyone, and to get you to make more art. Make art, change the world!
Marketing basics: Set a budget
This is a basics of marketing series aimed for small businesses and self employed individuals.
It can cost a lot or it can cost a little. However without marketing there will be no customers and sales.
There's no such thing as free marketing. Even if you do it yourself it costs you time and usually money.
As you need to find the time for marketing, you need to find and spend other resources too.
Advertisement costs, but so can cost other marketing efforts too. Website hosting and the domain (for instance https://mervi.art) aren't free. Business cards and other print materials have price tags as well as the tools and materials you'll need for designing them.
Sometimes you will need help with your marketing efforts. If you don't know how to make an attractive website, you will need to pay someone to make it. You might need someone to create you a logo, business cards and so forth.
To make sure your marketing is effective and doesn't send you to bankruptcy, you will need to set a budget. Keep in mind: The lower your budget is, the less high profile marketing you can do.
What you need to do is to find out what you need the money for. Count how much they would cost and see how much you could spend. Set the budget accordingly.
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