Hello,
I'm Mervi Eskelinen!
An artist, nerd and sorcerer, dedicated to make world softer and better for everyone, and to get you to make more art. Make art, change the world!
Marketing basics: Do it yourself
This is a basics of marketing series aimed for small businesses and self employed individuals.
Especially now that everything is so viral, it probably seems like your brand is forgotten completely. Nothing gets shared and liked, nobody comes to your website and you don't create the sales you need.
That might be so. If you don't already have a huge bunch of fans and if your friends and family members don't care that much, no-one else is going to help you with your marketing. Not at this moment.
Promoting yourself or your own stuff might feel a bit cheap thing to do. "Look at this cool thing I did! Please pay attention to me!" So needy.
The thing is that if you aren't doing it yourself, no-one else will either. First of all they won't ever hear about your brand, if you aren't going to bring it forth. Second of all they won't ever think you need or want them to talk about your brand, if you aren't willing to talk about it yourself.
It's YOUR brand. If you aren't willing to promote your brand, then who is?
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