Business & Work
The essence of marketing
Marketing is telling a story, marketing is advertising, marketing is engaging with customers. All true, but with all the flash it's easy to forget what's in the essence of all marketing. Because, in its essence, marketing has a very simple and very obvious core, which you ought not to forget. Marketing, by it's definition, is bringing a product to markets, building communication about the product and its features, benefits and other qualities. In the centre, the core and heart of marketing is selling the product. Marketing begins with planning and designing, creating the idea and format...
Comment like a human
Every blog gets tons of spam comments daily basis. If not tons then a lot compared to the amount of real, non-spam comments. Due to this blogs have different methods of catching, reporting and clearing away the spam. There are bloggers who moderate all the comments and those of us who have automated spam filtering. Though the automation doesn't catch all the spam and sometimes filters ham, the real comments that for some reason seemed spammy. If your IP address and other information have been marked as a source of spam before all your comments get filtered as spam from there on. Depending on t...
How to gain and keep email subscribers
The most popular advice for growing your email list is to offer your new subscribers some sort of a free gift. However if gifts are all your subscribers are after they aren't likely to be so much interested about your email content. I'm not talking here against gifts for subscribers, but I think there's a better way to lure people to your email list and make sure they will be interested in what you write to them. This way you will get steadily more people on your list and more of them will be opening, reading and engaging your emails. It's not magic I'm talking about. It only requires a coup...
Google Analytics Demographics and Interests
If you use Google Analytics you probably by now have noticed their switching to "Universal Analytics". The Universal Analytics is a new way Google collects and measures your website's user data. With UA also has came an option to measure audience demographics and their interests. Because of the way data is collected (with a DoubleClick cookie and device identifiers) and because there are web users who opt-out or otherwise block collecting their information in this way these analytics only give very limited information of the audience. However they do give an insight to what sort of people are...
How to get more clicks from your email newsletter
One of the main things in newsletter stats include is the engagement, how many people clicked the links on the email. Right after if not alongside the amount of how many people opened the email at the first place, the link clicks are usually seen as the most important metric of the influence of an email newsletter. How do you get people to click those links? Most of your subscribers either don't open the emails they receive or they only open them without engaging. I have, after some testing and adjusting, found out how to make more people to click links on my emails. First of all it appears...
Modifying the brand
Business fairies, career coaches and branding magicians are always telling you to create a consistent brand. Making sure your images, colours and other visuals as well as content are in line is one of the steps of branding. What happens when you notice your old look and content aren't working any longer and your cohesive brand needs renovation? Will you stick with the old, well crafted style, do little tweaks or start over? Modifying the brand is a somewhat scary thing to do. Will the old customers, blog readers, followers and Facebook likers get onboard or will they be confused or even aban...
Niche your way to success
I really dislike the word niche. Actually I don't dislike the word itself, but the way it's used these days. Everywhere you turn there's some homemade business person telling how you should find your niche. Without finding your niche you cannot succeed. Without finding your niche you cannot have a blog. Without finding your niche you are nothing. In the beginning of the time making websites was something nerdy types did. It required skill, especially if you wanted to have something as complex as a blog with commenting and whatnot. So back then we were few. Search engines were easy to manipul...
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