Hello, I'm Mervi!
An artist, nerd and business sorcerer, dedicated to make world more beautiful and strange with art, illustrations and logos + to help you figure your sustainable business out.
The essence of marketing
Marketing is telling a story, marketing is advertising, marketing is engaging with customers. All true, but with all the flash it's easy to forget what's in the essence of all marketing. Because, in its essence, marketing has a very simple and very obvious core, which you ought not to forget.
Marketing, by it's definition, is bringing a product to markets, building communication about the product and its features, benefits and other qualities.
In the centre, the core and heart of marketing is selling the product.
Marketing begins with planning and designing, creating the idea and format of the product. Even the production of a product is part of its marketing. The way a product is produced is as much part of marketing as the end result, the product. The product is what is being marketed, and the product is itself a marketing effort. All the qualities of the product, its look, feel, sounds, ideas around it, are part of its marketing.
The definition of a product is not limited to physical products. Product can be anything, including but not limited to an actual physical product, digital product or service, other type of a service, idea, brand, business, company, organisation or even a person. What ever it is, the product is where all the other marketing efforts sprout from and on which they are built. Product serves as a base for the marketing, and it works as the essential building block for the marketing.
Without the product there's no (point in) marketing. Product also can be and usually is part of marketing other products. For instance, when Apple presents a new iPhone or OS they also market their brand and their other products through it. You can use your product to sell your other products.
Whether your product are smartphones, coaching, handmade postcards, courses, stories, or an idea of a better tomorrow, you are building them to be shared.
In the essence, marketing is just that: Bringing your product out to the world.
