Social Publishing
Social media tip 10: Glow
Web is full of people doing the same thing: Sharing the same links, tweeting the same ideas, giving the same comments. There's also loads of people afraid of showing their personality and passion. You don't need to be one of them. Not even if you are a "serious" business person. Being enthusiastic about what-ever-might-make-you-enthusiastic gives you a certain glow. You will stand up from the crowd. You will make people your friends and followers interested or even enthusiastic about what ever you are sharing. Find your passion, and be passionate about it. Have fun and show it. Have a pe...
Social media tip 9: Have fun!
Yes, you are a serious businessperson. Yes, we know that. But what we don't know is you are human. And it's human to want to have fun and be entertained. Girls just want to have fun, but so do boys, women and men. Even if we won't always admit it. Your business can afford a little joking around. Showing some self-irony makes you seem more sympathetic and even more interesting. If you are being entertained you will be more entertaining. If tweeting, sharing and blogging starts to feel too serious, boring, forced and stuck-up, it won't do service to anyone. You will dislike it after a whil...
Social media tip 8: Give (something)
Using social media has a lot to do with sharing and giving. The idea is that us web users would give our contribution to this vast pile of everything. Therefore if you want to be a social media good guy, you will give. For free. Give information, give your knowledge, give advice (to those who ask for it), give ideas. Or give some or all of your Flickr photos to be used under Creative Commons licenses or give free brushes, patterns, printables, e-books and other stuff like that. Do you have a blog about design? Think about giveaways, gifts you will send to some lucky ones who have joine...
Social media tip 7: Don't force it
It may seem like social media is something everyone must jump into. Must, not may. Give it a try first. You may need a little kick and practice. However if something doesn't feel good for you, there's no point in it. If you force it, that will show. It will be uncomfortable for you as well as for everyone else too. Take a step back. Have a break. See what all of the others are doing. Play around, have fun.
Social media tip 6: Live and let live
Especially if you use social media in personal capacity and don't necessarily present a company (owned by someone else) or another person, it's up to you what you want to do. Write about things you like. Use Twitter against the "rules". It's your blog, or your Twitter feed or your Facebook wall. It adds tons of personality to your social media presence. It's easier for others to trust you if you are who you are and do what you do and don't try and pretend to be someone else. Doing as you like is unfortunately difficult. You are likely to get concerned how people around you feel about it....
Social media tip 5: Shorten it down
If you write a long post on your blog the readers are likely to skim it through. Actually, if you write a short post they are still likely to skim. In order to get your message out there, keep it short and use clear and simple language. The social media users don't have time in decrypting difficult words and hidden meanings. Keeping things short is unfortunately difficult business: When you are being short you might easily end up just being blunt and even plain rude. Find the balance between being nice and being short.
Social media tip 4: Let it be (mistakes happen)
Humans, especially some of us, tend to be scared of making mistakes. And if someone makes a mistake we tend to love love love hanging on to it. Many of the social media services give you a chance to make quick comments and status updates. So mistakes happen. Typos, too much honesty, letting someone provoke you... Honestly, after a little while no-one will ever remember any of it again. Unless they want to be really hurt you. Or if you make the same mistake over and over again. In order to make everyone's life much easier it's best not to dwell into the little mistakes. 1: Let yoursel...
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