Social Publishing
Social media tip 3: Don't follow the rules
The so called social media experts keep telling us how to tweet, how to use Facebook, how to blog and so forth. Some of these "rules" are good and it's a great idea to check them out. But since you are being smart you can as well toss the rules after reading them through. If they tell you to "tweet interesting and useful links", tweet instead about how cool your office is even in this hot weather. Or maybe you can take a photo of the view from the window right there and share it with the rest of us. Obviously tossing the rules doesn't mean you should never ever keep them in mind. Take...
Social media tip 2: Be smart
Transparency and being personal are the ways in social media. However it doesn't mean you have to share every dirty details of your employees or your medical conditions with everyone. Being transparent and personal requires also being smart. Thinking it through before posting it. Taking a breathe and deciding whether it's a good idea or not.
Social Media Tip 1: Spice it up!
Doesn't it get boring when certain people share same stuff all over and over again? As the oldtimer who tells the same old story every time, until the audience barely listens him. In order to wake the audience up and get their attention the oldtimer should add something new to the story. Or shake them by telling a whole new tale. If you are a "social media guru" don't just keep tweeting those same social media links as everyone else. Add some taste to your plain feed with a link to that funky Wonder woman notebook on Etsy. Maybe your company is one of the biggest mobile phone creators...
Unsocial media
If you know me at all, you should know by now I'm very much into all sorts of communicating and socializing online. You know, like social media and stuffs. However I'm not all happy about it all. First of all you cannot see the initial reactions of the other person. Say I contact another person on Facebook. I can obviously see their written response or if they liked something. But I cannot see, hear and feel how they really reacted on emotional level. The other problem is that most of the time it all feels like shouting to the void. Sometimes I find out way afterwards how someone...
Six reasons NOT to get in with social media
No interest in social media, web in general or people using them. A serious lack of imagination. Heavy or complete inability in social interaction. Fat skeletons in the closet. NOTE: The skeletons tend to gain ability to walk and talk eventually whether you did something about them or not. Stuck the past and no intention to let it go. Strong believe in benefits of hiding your head in the sand. (Not even ostriches do that for real.)
Get social, be personal
In order to get truly in with social media, there's at least one thing you must remember: Be personal. Getting to know with your target group members is the first thing. Next you'll gotta get yourself "dirty" too. You will have to get personal, let us know who you are. Instead of hiding behind a company name and logo, being faceless and emotionless entity, you need to tell us something about who is the person behind the tweets, the status updates, the video uploads and the blog posts. People are what brings us together online. The individuals and the communities. Funny thing is, when you...
Social media is communication
Are you still asking if social media is good for your business, your brand or yourself? Lets put it this way: You could as well ask if communication is good for your business, your brand or yourself. Social media, in a simple definition, is communication.
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