Hello, I'm Mervi!
An artist, nerd and business sorcerer, dedicated to make world more beautiful and strange with art, illustrations and logos + to help you figure your sustainable business out.
Forget information, provide entertainment
What does Justin Bieber, Grumpy Cat and fashion blogs have in common? Yes, many things, but one most of all: They all provide entertainment.
Usually the so called social media experts and content marketing professionals keep repeating: "If you want to succeed, provide information. If you want to succeed, provide help. If you want to succeed, provide something useful." It might be the case sometimes, yet it's also very much untrue.
The real way to gain loads of Twitter followers, get people to like your page on Facebook and keep them coming to your blog is through entertainment.
Being very productive and busy all the time is overly admirable these days. More useful you seem to be, the better person you are.
Therefore everyone likes to explain they read blogs for (work related) information or use Pinterest because it's useful for their business. And that's why the "experts" tell you to make informative and helpful YouTube videos.
Funny thing is that if you check the Most Popular videos on YouTube, you'll notice that most (if not all) of them are more entertaining than informative.
Let's get back to fashion blogs. Fashion, design and other similar category blogs are very popular these days. Not only popular for the bloggers, but also for readers.
These blogs may provide certain amount of information and help. For most people who don't constantly need information on fashion or design they provide something else: Pretty pictures and easy to read content. Entertainment in short.
Being entertaining doesn't mean useless. For instance learning through play isn't just for children. Providing the information and help in entertaining way makes it easier to digest.
