Business & Work
Things to do with your email newsletter
You have put up an email newsletter. Perhaps with MailChimp (my choice), MadMimi or maybe Aweber. You've got the subscription form on your site and a couple of subscribers on the list already. So, what to do with it? The lazy way is to just inform the subscribers when your blog has been updated. Oh yeah. Great way to get people bored, stop paying attention to your emails and to unsubscribe. They most likely get the updates from other ways, such as subscribing to your RSS feed, liking your page on Facebook or following you on Twitter. What you need to do is to make your list members ...
High heels and other ways to boost your confidence
Confidence, I believe, isn't something you are born with. It's something you learn, and something you can work in your life. Here are some very simple ways you can boost your confidence. Appearance No matter what your genes provide you with, you can adjust your appearance. Take a shower, use the right kind of hair products, skin moisturizer and so forth. Get a new haircut. Wear clean and intact clothes. Nicely done make-up helps a lot. Of course the make-up must be done over cleansed skin and overdoing it will make you look like a clown. The best make-up doesn't look too made-up. Some...
Marketing basics: You are your brand
This is a basics of marketing series aimed for small businesses and self employed individuals. Your personal brand is a big part of your small business. As a matter of fact you are the face of your business. Thus it's important to start your business' branding process with yourself. It's good when your clients and other interest group members identify your business to you as a person. It will make your business more human and more likeable. It will make them more likely to try and help you as far as they can: Promoting your business and buying your products or services. Include the You...
Let your online presence evolve
What's great about web is everything is (or at least can be) constantly evolving. Nothing is ever ready. Nothing is ever done. And that's good. Your website design doesn't have to be completely ready when it's been published. You can keep reorganizing your Pinterest boards if you don't feel they work for you anymore after a while. Made a mistake? Fix it as soon as possible. Say you are sorry and tell what happened. Move on and let everyone else to move on as well. The moving and changing nature of web gives you a freedom of developing your presence all the time. Every and eac...
Marketing basics: Find the time
This is a new basics of marketing series aimed for small businesses and self employed individuals. Please comment below, share this and tell your businessy friends to join in as well! As a small business (or microbusiness) owner or self employed individual you most likely have to do lots of stuff yourself. Including marketing. Unless you are like me and find marketing really interesting, you will find it a dull and unpleasant thing to do. It's easy to say "I don't have time for this" for such an unpleasant chore. As dull and unpleasant it may seem marketing is something your business ne...
The best newsletters make me feel special
I have subscribed to some email newsletters on various blogs. Usually I have been lured to join these lists by some sort of promise by the author. They promise me free e-books or exclusive content. They promise me something special. When I unsubscribe, it's because the emails I receive don't deliver the promise. Yes, I got the e-book or the to do -list, but all the following emails only told me when your blog had been updated. This is what most of these bloggers do with their email campaigns: They use it to inform me when their blog has been updated. I most likely have already liked your p...
Creating success: The Alchemist formula
I hadn't read The Alchemist before cause I was kind of put off by all the hype. Especially I was put off by all the "this changed my life" kind of talks about the book. Sounded like a cult. The quote by Madonna on some of the covers of the Finnish translation didn't help much. On the other hand I got more and more curious. So many so different sort of people were talking about the book and citing it. Even some of those I had never seen as cult and hype loving types. Besides the whole thing about Paulo Coelho's enthusiasm for social media has made him interesting to me. Yesterday I finall...
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